It is 8 O’Clock on a Friday evening. Karen is still in the office. Staring at the email she composed. She has made at least ten revisions, but she hates each one. She is tired and wants to go home. The project is not going well… Karen has been trying to get Jacob’s team team…
Author: anoopsreenivasan
Skilled at naps in small dozes
A global SEO program on a hitch-hiker budget
Two years ago, my team started on a journey to setup a global SEO program in our company. Until then, SEO was something that marketing managers in local markets did if they had time and expertise – and usually one or the other was lacking. Setting up a program of global reach with shoestring resources was a…
Oil changes for digital products?
Many a times, product managers work on a project, launch it and move on to the next project. Have you been in a situation where, 6 months later, there is a request from your business partner for an enhancement and you realize there is no money or a project team to implement that enhancement? I have…
The Art of Product Storytelling
5 tips to make your product stories shine.
Show me the money
In order to get a project funded, you need revenue projections, but how do you do revenue projections when you are working on a completely new idea? How many times have you been in this conundrum? Sometimes you are in a catch 22 – you need resources to do revenue projections, but you need money…
Stories From The Product Backlog 